founder / designer / creative director
ar*ky*ved is my evolving record of ideas, observations, and personal memory — translated into clothing & accessories. The brand is guided by instinct and hands-on experimentation, dressing the ‘sexy tomboy’ through an offbeat mix of influences: femininity vs. sport, sensuality vs. practicality, polish vs. play.
ar*ky*ved
A hands-on ethos carries into every detail of the brand; handwritten notes, photocopying and scanning, polaroids, postcards, personalized packaging and labeling – the physical runs through everything, giving people something tangible to carry with them, highlighting the intimacy and significance of physical media in an increasingly digital yet disconnected world.
Each finished garment takes on its own identity; pieces are named and treated as individual case studies on color, material, function and technique. As the catalogue expands, designs begin to speak to one another, forming small capsules united by shared ideas — allowing the archive to grow organically over time.
brand identity
core visuals
Across the branding assets, physical objects nod to a time when entertainment and connection were tangible: tactile keepsakes playing cards, stamps, love letters, postcards.
The visual storytelling of ar*ky*ved is characterized by soft, dreamy imagery and VHS footage that reflects personal memory — drawing from the motifs of sport and play that shaped my sense of identity. In the product, these influences are reinterpreted through silhouette and material.
Classic Americana colors are nuanced. The garments intentionally warp the silhouettes and textures of sport and prep, like stripes, jersey and stretch fabrics, collars, and hoodies.
ar*ky*ved is independently owned and operated, where I oversee every aspect of the brand’s creative direction and execution—from garment development to visual identity, graphic design, e-commerce, and social media.
Through content creation and my distinct visual approach, I’ve garnered over 400K views across Instagram Reels alone, with the account seeing approximately 150K monthly visitors.
one final note:
On Pinterest, I've taken a more candid, lifestyle-driven approach to storytelling, using primarily iPhone photography to capture products and everyday moments. This strategy has organically generated over 425K impressions, with approximately 140K monthly profile views and 19K engagements.
To explore more of my work, shop, or simply follow along as the brand evolves, please visit the following links: